Designed to build loyalty between the end customer and Land Rover Experience driving centres, the Passport was an initiative of ours and contains the authentic courses that can be taken in any country and at any approved driving centre worldwide. This becomes a permanent record of each customer's achievements and an indispensable travel document for driving enthusiasts.
Containing a brief description of each course in 4 languages, the Passport encouraged customers to take further courses and fostered a sense of a loyalty to such a prestigious club. What's more, it enables Land Rover to communicate with consumers in smarter and more effective ways. From contacting those who are due to repeat courses to one-off loyalty offers, they are able to tailor communication to the specific requirements of the customer.